Playful Precision

Studio Risch crafted a vibrant and expressive design for Lampert Winery in the Swiss village of Jenins, marking a generational shift in the family business. The design is not just eye-catching but a statement, featuring oversized typography that demands attention.

The studio employed playful letter arrangements with or typeface Valizas, deftly stretching and squeezing them while maintaining their integrity. This playful approach is complemented by a crisp colour palette that imbues the design with an energetic feel and youthful vibrancy. The studio cleverly integrated the motif of a ticket across all design elements, from stationery to bottles to the website.

This innovative design challenges conventions within the wine sector’s typically focus on heritage and tradition, emerging as a standout example of modern visual branding.