Bold and vibrant

Sofia Llaguno created an expressive brand image for Tozi Superfoods, a Mexican-American food and beverage company established by the León family. Their corn and amaranth tortillas, along with refreshing aguas frescas, sweetened with agave syrup, contain solely natural ingredients.

Sofia drew inspiration from heritage and the Aztec deity Toci. She skillfully combined my Isola typeface with Diana Ovezea’s Silverspoon font, improving its expressive look.

The identity showcases bold, symmetrical shapes and lively colours. These elements reflect the geometric details of Aztec stone carvings and architecture. The dynamic logomark, representing Tozi herself, adjusts to emphasise important parts of the brand story. Just as health has many layers, Tozi’s visual language blends ancient influences with a modern touch to form a timeless and contemporary system.

Customer: Eat Bueno LLC, dba Tozi Superfoods
Visual Identity: Sofia Llaguno
Strategy: If Only Creative
Typeface: Isola and Silverspoon