Sofia Llaguno has created a colourful and expressive visual identity for Tozi Superfoods, a family-founded Mexican-American food and beverage company.
From their blue corn and amaranth tortillas to refreshing aguas frescas sweetened with agave syrup, every product is made with natural ingredients.
Drawing inspiration from heritage and the Aztec goddess Toci, Sofia beautifully integrated our Isola typeface with Diana Ovezea’s Silverspoon font, enhancing its expressive appearance.
The identity features bold, symmetrical shapes and vibrant colours, echoing the geometric details of Aztec stone carvings and architecture.
The dynamic logomark, embodying Tozi herself, adapts to highlight key aspects of the brand story.
Just as health is multifaceted, so too is Tozi’s visual language, weaving together ancient influences with a modern sensibility to create a timeless and contemporary system.
Customer: Eat Bueno LLC, dba Tozi Superfoods
Visual Identity: Sofia Llaguno
Strategy: If Only Creative
Typeface: Isola and Silverspoon
