Easee

Easee is a green-tech company that started in 2018. Their aim is to distribute energy more sustainably by providing innovative, easy-to-use products that save energy and help create a greener future.

The visual identity of Easee was designed by the Norwegian Studio Oker, working closely with the Easee team.

The brand identity draws on the idea of balanced energy flow. It features a simple yet striking visual style that creates a unique, clear, and consistent brand experience wherever it appears.

For the complete branding, they carefully used Buenos Aires as the typeface. Easee incorporates special glyphs, such as the lowercase a without the tail and lowercase l.

You can check out the full case study on Studio Oker’s website and visit easee.com for more details.

Credits: Studio Oker, Tommy Ellingsen, the Easee design team, and Grensesnitt.

Eassee’s logo is based on a sinus waveform…

…it connects the visual solutions, creating a unified, dynamic, and coherent brand expression that can evolve and adapt.