Amsterdam Museum

The designer Isabelle Vaverka and Hamid Sallali made the colourful redesign of the Amsterdam Museum.

The identity is rooted in the museum’s new brand strategy, with a mission placing an emphasis on connecting, alongside the four other core values of ‘Amsterdam’, ‘Open’, ‘Narrative’ and ‘Relevant’.

The project includes a new logo, a fresh typography system, a novel colour palette and a logomark based on Amsterdam’s Saint Andrew's Cross. The identity is being applied in campaigns, media and three-dimensionally in the design of certain sections of the renovated Amsterdam Museum wing at the Amstel 51.

Isabelle and Hamid used carefully the typefaces Messina Serif and Matter from Displaay.

Amsterdam Museum Luzi Type
Amsterdam Museum Luzi Type


Amsterdam Museum Luzi Type

Amsterdam Museum Luzi Type


Amsterdam Museum Luzi Type
Amsterdam Museum Luzi Type
Amsterdam Museum Luzi Type
Amsterdam Museum Luzi Type


Amsterdam Museum Luzi Type
Amsterdam Museum Luzi Type

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